Welcome to the DIY Marketing Program.

Not sure where to start with marketing?

We’ll take you, step-by-step, through a program to create your marketing strategy, implement your marketing tactics, and optimize your marketing programs. We’ll help you get crazy confident about marketing your company.

There are times in business when funds are tight. We understand. Yet to grow your business, you must market your business.


This program is right for you if:
  • You’re not sure where to start with marketing your business. 
  • You’re confused about which marketing tactics to focus on. Should you blog, which social media sites should you be on, should you do email campaigns, direct mail, or some combination of all of the above. 
  • You’ve tried marketing tactics like Facebook ads, videos or even direct mail, but you’re not getting enough leads or sales.
  • You’re uncertain that you’re “doing it right” and you’re trying lots of different marketing tactics at the same time.
  • You’re feeling overwhelmed with all the things you need to learn and how much time it will take to learn how to market your business online.
  • You want a clear process to guide you to marketing success.


This is not a quick fix. You’ll need to put in the work, and the time. And at the end you’ll be confident in all your marketing efforts, and enjoying the success of your hard work.

DIY Marketing Strategy

The DIY Marketing Strategy program helps you to clearly define who your target customers are, the value you create for them, what their challenges and aspirations are, and how to help them transition from visitor to customer. 

Defining your marketing strategy gives you all the information, the building blocks, you need to be successful in your marketing tactics and programs. You’ll have a clear map for:
  • What to write about in your blogs and all your content
  • Which social media platforms to use
  • What to say on your social media sites
  • Which review sites you should be on
  • How to build engagement through your email marketing
  • What kind of events (online and in-person) should you be at

Your marketing tactics and programs will become much easier to do. You’ll spend less time with guessing what to do and get greater success from your marketing efforts. 

Module One - Define Your Value

The value you bring to your customers is the key to module one. Begin with your company basics. This supplemental guide helps you capture key information about your business and online presence. 

Next, understand your marketing budget. The Marketing Budget Tool (an Excel spreadsheet included in your download) calculates a marketing budget based on your business type, lifecycle (are you a startup or established business) and your actual or estimated revenue

After you have some basics buttoned up, turn to researching your competitors. What are your competitors are saying and doing online? Reviewing competitor websites is a great way to learn how to define your own value to your customers.

The next step is to understand who your target customers are. You’ll learn how to research who they are and what their challenges and aspirations are. You’ll learn where they go online for information, and which social media platforms they spend time on.

Then you’ll switch to your differentiators. You’ll define the things that make your business unique. Why you are better than your competitors. And finally, you’ll develop a clear statement of the value you bring to your customers.

These how-to-guides are designed to help you learn the building blocks of marketing strategy, what and how to research online, what you need to say in your marketing and why. Go through our processes and get crazy confident marketing your business!

Company Basics How-To-Guide

The DIY Marketing Strategy Program begins with YOUR company basics.
View product $9.99

Marketing Budget How-To-Guide

Learn how much you should spend on marketing for your unique business and business lifecycle stage.
View product $9.99

Competitor Analysis How-To-Guide

Learn how to analyze your competitors to help you define your marketing strategy.
View product $49.99

Business Growth Marketing Coaching - Single Session

View product $350

Business Growth Marketing Coaching - TWO Sessions

View product $650

Business Growth Marketing Coaching - THREE Sessions

View product $900

Business Growth Marketing Coaching - Executive Package

View product $3,300

Startup Marketing Coaching - Single Session

View product $250

Startup Marketing Coaching - TWO Sessions

View product $450

Startup Marketing Coaching - THREE Sessions

View product $600

Startup Marketing Coaching - Executive Package

View product $2,100