The value you bring to your customers is the key to module one. Begin with your company basics. This supplemental guide helps you capture key information about your business and online presence.
Next, understand your marketing budget. The Marketing Budget Tool (an Excel spreadsheet included in your download) calculates a marketing budget based on your business type, lifecycle (are you a startup or established business) and your actual or estimated revenue
After you have some basics buttoned up, turn to researching your competitors. What are your competitors are saying and doing online? Reviewing competitor websites is a great way to learn how to define your own value to your customers.
The next step is to understand who your target customers are. You’ll learn how to research who they are and what their challenges and aspirations are. You’ll learn where they go online for information, and which social media platforms they spend time on.
Then you’ll switch to your differentiators. You’ll define the things that make your business unique. Why you are better than your competitors. And finally, you’ll develop a clear statement of the value you bring to your customers.
These how-to-guides are designed to help you learn the building blocks of marketing strategy, what and how to research online, what you need to say in your marketing and why. Go through our processes and get crazy confident marketing your business!